May 12, 2010

A few things about e-businesses

There are some things about the internet businesses which I see, and I am just listing them down.
  1. One can not expect a concept to catch on very quick, esp if its new, it requires the right kind of marketing. ( Twitter existed in 2007, but did anyone know about it? )
  2. One can not expect a bad looking webpage to attract any 'eyeballs'. This also does not mean you need to make it a artistic stop also, it just needs to be attractive. It cannot be always different from every other website out there, but it should be pleasing and help in getting the message you are trying to drive, across.
  3. If you say you are any kind of creative firm, your creativity should, rather must, be shown in the way you present yourself to the world wide web. if you are design firm, a typical client would base his decision on how your corporate webpage looks!
  4. Internet does not really have a first move advantage, but it does have a first impact advantage! So it is all about what you offer, and i believe its also about how it appeals to the eye.
  5. If you do not have what it takes to be a part of the present, then you really wont get anywhere. The world will determine your worth through your website. ( Images and HTML are so 90s )
  6. In terms of design, copying a single website usually does not get you anywhere, if you want to copy, make an impressive, intelligent copy! ( Rectify their errors and implement changes)
I am sure there are many more.. so would love to hear additions

May 7, 2010

If I were....

Loved it at Monika's and decided to whisk it away from Chandini's

If I were a month, I’d be February

If I were a day of the week, I’d be Friday

If I were a time of day, I’d be 10 pm .

If I were a season, I’d be  winter.

If I were a planet, I’d be Venus

If I were a sea animal, I’d be a dolphin

If I were a direction, I’d be South

If I were a piece of furniture, I’d be a Bookshelf!

If I were a liquid, I’d be Vodka

If I were a tree, I’d be a Apple tree

If I were a tool, I’d be a wrench

If I were an element, I’d be Ag

If I were a gemstone, I’d be emerald

If I were a musical instrument, I’d be a Congo

If I were a color, I’d be purple!

If I were an emotion, I’d be love

If I were a fruit, I’d be an peach

If I were a sound, I’d be the sound of chirping birds

If I were a car, I’d be an Jaguar

If I were food, I’d be a chocolate

If I were a taste, I’d be tangy

If I were a scent, I’d be that of water lillies

If I were a pair of shoes, I’d be Ankle cuffed shoes

If I were a bird, I’d be a pelican

Interesting don't you think??
Now its your turn .. leave a link to your blog if you're gonna be taking it up !

May 4, 2010

Food Labels: What we do and not read?

Today I came across a LinkedIn question posted by a user asking, ' Would warning labels on food make people eat better?' This was very interesting to me, as I wonder how many us read the nutrition facts table on the food packaging when we buy a product. Are we swayed by the claims which are made on the front of the pack? These package designs and writings are usually not approved by the government, and we as buyers usually accept the first thing which is staring at us, rather than making the effort to read the detailed ingredients and nutritional information.

Marketing products, coming up with new and innovative techniques, has been seen to be what every FMCG is looking to do. We find every product has a tag line which will vouch for taste, health or an international flavour. And these being in eye catching lovely colours do not make things any easier.

A new entrant in the vocabulary of shoppers is trans fat. Many products claim to be 0 % trans fat, but do they mention the saturated and unsaturated fats which are there in their products, and that too in substantial quantities. They conveniently put trans fat out there and claim it to be a dirt product.

Now the question is whether you will blame them, or would you blame yourself for not knowing what goes into your gut? 

May 3, 2010

Happiness

Many a times, some of my married friends have told me...you will learn with time that men just do not get the concept of gifting. They will take you out, spend money, all with no thought or issues. But, will they get something for you and surprise you...now that's something which they inherently are maybe scared of doing ( fear of us not liking it), and that is something which has an appeal to every girl, and that is something any amount of shopping together can never bring.

When these thoughts cross through my mind.. I feel maybe I am just being unnecessarily pesky and demanding. What is it that I can not walk and buy and feel good about it? There is perfectly nothing. I enjoy the surprises, so I should be the one planning and doing the needful to give a surprise... why wait for one! 

So, all said.. I think it is going to be a better tomorrow with less feeling bad and just happy about making him smile with my surprises.